Quanti Studios

Branded Entertainment? What is that?!

brandon — Mon, 23 Jan 2012 16:21:20 +0000

Online audiences are all over the place today, and becoming increasingly difficult to reach in a really meaningful way. Luckily for us, there's branded entertainment, which is having a very aggressive resurgence. So, what is branded entertainment exactly? Well, it's an entertainment based marketing strategy, focused on producing stories that resonate with consumers and helps create an emotional connection directly to your brain.

And this is so important, because it's really validated the idea that consumers can connect with brands in a really meaningful way, without brands having to force advertising on them. It all comes back to the idea that people like to be educated and entertained, not sold to. And there are a lot of reputable companies who have utilized the technique of branded entertainment in a really powerful way.

Companies like Audi. Companies like Skittles. And everyone's favorite company, Blendtec. Will it Blend? Will it Blend is so remarkable, because it has such a super simple concept, literally. They're putting anything you can imagine into their Blendtec blenders, which is their product, and blending it.

I mean, if it can blend an iPad, it's going to blend your ice. And, it started out so inexpensive, but it's gone viral in scale and now it's a world renowned brand. And ultimately, when you look at what it's done for their bottom line, it's increased Blentec's sales by 700 percent. Unlike a lot of other brands, who may have star power and money to help finance a campaign, Blendtec had the best ingredient of all.

They had an idea. Maybe you do too.

Branded Entertainment is back and having some incredible impacts on brands who utilize it. What is Branded Entertainment exactly? Watch this video to find out!

4 Great Benefits to Using Online Video

brandon — Mon, 16 Jan 2012 15:32:01 +0000

A lot of organizations that we have had the opportunity to mingle with have asked us, "What are the benefits to using online video?" And there are a lot of them, but today I'm gonna talk about the four greatest benefits of using online video. Technology has really evolved to the point where we can start marrying video in search.

In today's market, if you're not found in the search engine on the first page like Google and Bing you simply don't exist. With caption technology and transcription technology it's easy to take the dialog that's in your video and turn it into text that you can find via search engines. YouTube does this with their interactive video transcripts and your video being able to being transcribed in a way that search engines can find and it'd so important 'cause it makes you 50 times more likely to be found on the first page of Google and Bing and lets talk a little about brand building for a second which is the second great benefit of using online video.

Video simply makes your organization more human. It puts a face to the name, it gives personality to the people. It makes your brand more real to the consumer by creating emotional connections which are the most important connections you can make to an audience and by creating an emotional connection with your audience, you increase your user retention rate.

Which is the third great benefit of using an online video. Psychologically, humans retain 7 percent of simple text or word communication. They retain 38 percent of information if it's based on voice and tone, and they retain information 55 percent of the time if it's a combination of body language, voice and tone.

Which is exactly what video is. So half the time when people watch your video, they're going to remember what the information that you talked about. The fourth really great benefit we see to online video is its longevity. It doesn't go away if you put it online. Unless you or another administrator removes it or it gets removed by a third party.

Video isn't broadcast where it has a controlled system of distribution and always nationally it doesn't have steep rates to broadcast your video. Video online is national by default without the high cost. So, let's recap everything that we is talked about. Video improves your search presence making you 50 times more likely to be on the first page.

And as a human to your bread. Helping consumers connect with you in a more meaningful way. Your audience will retain your information in a more profound way than strictly static base content. And online video lasts forever improving your ROI and is broadcasting nationally without steep costs.

There are many benefits for brands using online video. But what are the greatest benefits of all? Click play to watch our video blog!

Top video trends for 2012!

chad — Sun, 08 Jan 2012 17:29:45 +0000

Our Predictions For Online Video in 2012

Users will continue to watch more and more video on phones and less and less video on the computer.

A recent info graphic showed that 50% of mobile users watched 1/4 of a long video where as only 30% of Desktop users watched 1/4 of a long form video. And even more shocking 40% of mobile users reached the 3/4 mark of a long form video when only about 18% of the desktop users last 3/4 of the way through the video. This state is great for video producers because it shows that mobile users are more likely than ever to stay engaged through the majority of a long video. And I think in 2012 with the growth of the tablet market these numbers will split even more where less and less people will stay engaged on the computer and more and more people will stay engaged on mobile. The most interesting part of the info graphic for us is that desktop users spend 53% of there video time watching 1-3 minute videos where as tablet users spend 50% of there time watching 6+ minute videos and 40% of that coming from 10+ minute videos!! It is a great sign to see that people really are watching more than just cat videos these days.

http://wistia.com/blog/movies-on-the-move-video-engagement-on-desktops-vs-mobile-devices-infographic/

YouTube will continue it’s amazing growth this year and really will become known for more than just cat videos and webcam videos.

YouTube’s original partners will start to help shift the tide of content on YouTube to higher quality content and with the ever increasing availability of video technology for lower prices it will become even cheaper and faster to producer better videos for YouTube to increase your brand awareness and online presence.

Content will still be king.

All technology aside your goal should be to produce the best possible content you can. HD, 4K , RED and all these other technology buzzwords are great and can make your video better but first and foremost focus on making the content rock. To many people today get caught up in gear and buzzwords instead of getting caught up on making powerful content that leaves your audience begging for more.