Online audiences are all over the place today, and becoming increasingly difficult to reach in a really meaningful way. Luckily for us, there’s branded entertainment, which is having a very aggressive resurgence. So, what is branded entertainment exactly? Well, it’s an entertainment based marketing strategy, focused on producing stories that resonate with consumers and helps [...]

A lot of organizations that we have had the opportunity to mingle with have asked us, “What are the benefits to using online video?” And there are a lot of them, but today I’m gonna talk about the four greatest benefits of using online video. Technology has really evolved to the point where we can [...]